The Science of Creative Focus

Story Ping-Pong

The Science of Creative Focus

Ever notice how children’s wildest ideas happen right before bedtime, when they’re half‑daydreaming? Scientists say that’s not random — it’s how imagination strengthens flexible thinking.

A 2025 study on creativity trajectories in children showed that creative thinking rises sharply between ages 6 and 8 but can dip afterward without open‑ended play or story creation. Meanwhile, OECD’s Creative Minds in Action report highlights programs where storytelling sessions boosted empathy, attention span, and problem‑solving.

Letting kids co‑create stories teaches them to pause, think, and shape ideas — a healthy balance to fast swipe culture. When children tell stories (on paper, aloud, or on apps like Nabu Tales), their brain’s “idea networks” strengthen — helping them stay focused longer and handle emotions.

Try this at home

“A cat found a tiny door under the couch … and a red ball rolled out of it.”

Start a “story ping‑pong”. You say the first line (“A cat found a tiny door under the couch …”) and your child completes the sentence. Take turns in starting and completing each others’ sentences. You can draw a scene from the story to finish.

This small ritual builds your child’s creative courage — and it’s fun!